Last updated: September 3, 2026
This Privacy Policy describes how EVERFLOW GLOBAL LTD (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from fableglowjewelry.com (the “Site”), or otherwise communicate with us (collectively, the “Services”).
The Site is operated using WordPress and WooCommerce.
For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that we collect, use, and disclose your information as described in this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the “Last updated” date.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from different sources depending on how you interact with us. We may use information we collect about you to communicate with you, provide the Services, process orders, arrange shipping, provide customer support, comply with legal obligations, enforce our terms and policies, protect the Services, and protect our rights and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we mean information that identifies, relates to, describes, or can reasonably be associated with you.
Information We Collect Directly from You
Information that you directly submit to us through the Services may include:
- Basic contact details, including your name, address, phone number, and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number, and purchase details.
- Account information, including your username, password, and account preferences, if you create an account. You may check out as a guest or create an account during checkout where these options are available.
- Shopping information, including the items you view, add to your cart, purchase, or add to your wishlist.
- Customer support information, including information you choose to include in communications with us.
Some features of the Services may require you to provide certain information. If you choose not to provide this information, you may not be able to use or access those features.
Information We Collect through Cookies and Similar Technologies
We automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, tags, web beacons, and similar technologies (“Cookies”).
Usage Data may include information about how you access and use our Site, including device information, browser information, network connection information, IP address, pages viewed, referring URLs, interactions with the Site, and other information regarding your use of the Services.
We use Cookies to operate and improve the Site, remember your actions and preferences, run analytics, understand how users interact with the Services, and support advertising or marketing activities.
We use Google Analytics to understand how visitors use our Site, measure website performance, analyze traffic and interactions, and improve our Services.
We use Complianz to help manage our cookie banner, cookie preferences, and Cookie Policy where available. You may review or change your cookie preferences through our Complianz cookie preference tool, including through the following shortcode or its equivalent button/link on the Site:
For more specific information about the cookies and similar technologies used on our Site, please review our Cookie Policy.
You can choose to remove or reject Cookies through your browser settings. Please note that removing or blocking Cookies may affect your user experience and may cause certain features of the Services to work incorrectly or no longer be available.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:
- Companies that support our Site and Services, including WordPress, WooCommerce, SiteGround as our website hosting provider, Cloudflare for domain/DNS and related website services, and website plugins or technical service providers.
- Stripe, our payment processor, which collects and processes payment information such as payment details, billing address, payment confirmation, and fraud prevention information in order to process your payment and fulfill your order. We do not intend to store your full credit or debit card number on our own Site.
- YunExpress and other shipping, fulfillment, or logistics providers, who process information needed to deliver your order, provide tracking, and handle shipment-related issues.
- WPForms, if you submit information through our contact forms or other forms on the Site.
- Analytics, advertising, and marketing partners, including Google Analytics, Google Ads, Meta Ads, Pinterest, and related analytics, retargeting, campaign measurement, or advertising tools.
- Social media platforms or embedded content providers, including Instagram and Pinterest, where we include social media content, sharing features, or similar integrations on the Site.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties or for third-party privacy policies or practices.
How We Use Your Personal Information
We may use your personal information for the following purposes:
- Providing products and services, including processing payments, fulfilling orders, arranging shipping, managing returns or exchanges, creating and managing customer accounts, and sending order-related notifications.
- Customer support and communications, including responding to your questions, requests, and feedback.
- Marketing and advertising, including sending promotional communications where permitted, showing advertisements, measuring campaign performance, and improving the relevance of our marketing.
- Security and fraud prevention, including detecting, investigating, or taking action regarding possible fraudulent, illegal, or malicious activity.
- Legal and business purposes, including complying with applicable laws, keeping records, enforcing our terms and policies, and protecting our rights and the rights of others.
Legal Bases for Processing Personal Information
Depending on where you are located, including if UK GDPR or GDPR applies, we may process your personal information based on one or more of the following legal bases:
- Contract: to process and fulfill your order, provide the Services, arrange delivery, and handle returns or customer support.
- Legal obligation: to comply with tax, accounting, consumer protection, and other legal requirements.
- Legitimate interests: to operate, secure, analyze, and improve our Site and Services, prevent fraud, and communicate with customers, where those interests are not overridden by your rights.
- Consent: where required for certain marketing communications, non-essential Cookies, or advertising technologies. You may withdraw your consent where applicable.
For UK and European users, this means we provide additional information about who controls your data, why we process it, the legal bases we rely on, who may receive it, whether it may be transferred internationally, how long we keep it, your privacy rights, how to withdraw consent where applicable, and how to contact us or lodge a complaint.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:
- With vendors or service providers who perform services on our behalf, such as WordPress, WooCommerce, SiteGround, Cloudflare, WPForms, website plugins, IT management providers, cloud storage providers, customer support tools, and other technical service providers.
- With Stripe for payment processing, payment confirmation, fraud prevention, and related payment services.
- With YunExpress and other shipping, fulfillment, or logistics providers to arrange delivery, provide tracking, and resolve shipment-related issues.
- With analytics, advertising, and marketing partners, including Google Ads, Meta Ads, and Pinterest, to provide services, measure advertising performance, analyze site usage, support SEO/GEO advertising, retargeting, or advertise to you.
- With social media platforms or embedded content providers, including Instagram and Pinterest, where you interact with embedded content, sharing features, or similar integrations on the Site.
- When you direct us, request us, or otherwise consent to our disclosure of information to third parties, such as shipping providers or social media widgets, where applicable.
- With our affiliates or within our corporate group, if applicable.
- In connection with a business transaction, such as a merger, acquisition, financing, or bankruptcy.
- To comply with applicable legal obligations, respond to lawful requests, enforce our terms or policies, and protect or defend the Services, our rights, and the rights of users or others.
Targeted Advertising, Sale, and Sharing
We do not use Shopify or Shopify Audiences.
However, we use Google Analytics and may use other third-party analytics, advertising, Cookies, pixels, or similar technologies, including Google Ads, Meta Ads, Pinterest, Google Ads tags, Meta Pixel, and Pinterest Tag, for SEO/GEO advertising, campaign measurement, retargeting, or targeted advertising. Depending on your location and applicable privacy laws, this may be considered “sharing” personal information or processing personal information for “targeted advertising”.
Where required by applicable law, you may have the right to opt out of the sale or sharing of your personal information or the processing of your personal information for targeted advertising.
The analytics, advertising, and marketing tools we use or currently expect to use include Google Analytics, Google Ads, Meta Ads, Pinterest, Google Ads tags, Meta Pixel, and Pinterest Tag. We may add, remove, or update analytics and advertising tools from time to time, and will update this Privacy Policy or our Cookie settings where required.
You may opt out of sale, sharing, or targeted advertising where applicable by managing your cookie preferences through our Complianz cookie banner or cookie settings tool, or by visiting our “Do Not Sell or Share My Personal Information” page:
Sensitive Personal Information
We do not actively collect sensitive personal information. We only collect the information needed to process your order, arrange delivery, provide customer support, operate the Site, and improve or market our Services, as described in this Privacy Policy.
If this changes, we will update this Privacy Policy and provide any additional notices or choices required by applicable law.
User Generated Content
The Services may enable customers who have purchased our products to leave product reviews, including photo reviews, or other user-generated content. The Services may also allow you to save items to a wishlist. We do not currently offer social login. If you choose to submit user-generated content to any public area of the Services, this content may be public and accessible by others.
We are not responsible for the privacy or security of information that you choose to make publicly available, or for the accuracy, use, or misuse of information that you disclose or receive from third parties.
Third-Party Websites and Links
Our Site may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We are not responsible for the privacy or security practices, accuracy, completeness, or reliability of third-party websites or platforms.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
We retain personal information for as long as necessary to provide the Services, maintain your account, process orders, provide customer support, comply with legal obligations, resolve disputes, enforce agreements, and protect our legal rights.
Our current standard retention periods are:
- Inactive customer accounts: 24 months after the account becomes inactive.
- Pending orders: 30 days.
- Failed orders: 90 days.
- Cancelled orders: 12 months.
- Refunded orders: 72 months.
- Completed orders: 72 months.
- Stripe payment-related order data retained in WooCommerce: 72 months.
- Customer support records: generally 2-3 years, unless we need to keep them longer to handle a dispute, legal claim, refund issue, chargeback, delivery claim, tax matter, or accounting obligation.
- Marketing consent records: for as long as you remain subscribed, and generally 2-3 years after you unsubscribe where needed to maintain suppression records and demonstrate consent or withdrawal of consent.
- Cookie consent records: generally 6-24 months, depending on our cookie consent settings and applicable legal requirements.
- Analytics data: where possible, we use aggregated or anonymized analytics data. Identifiable analytics data, if any, is retained only for as long as needed for website analytics, advertising measurement, fraud prevention, security, and legal compliance.
We may retain certain information for longer where required or permitted by law, including for tax, accounting, audit, security, fraud prevention, dispute resolution, legal claims, or regulatory compliance.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.
- Right to access / know: You may have the right to request access to personal information that we hold about you, including details about how we use and disclose it.
- Right to delete: You may have the right to request that we delete personal information we maintain about you.
- Right to correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
- Right of portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, where applicable.
- Right to opt out of sale, sharing, or targeted advertising: You may have the right to direct us not to sell or share your personal information or to opt out of targeted advertising, where applicable.
- Right to limit use or disclosure of sensitive personal information: We do not actively collect sensitive personal information. If this changes, you may have the right to limit certain uses or disclosures, where applicable.
- Restriction of processing: You may have the right to ask us to stop or restrict certain processing of your personal information.
- Withdrawal of consent: Where we rely on consent, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we decline to process your request, where applicable.
- Managing communication preferences: You may opt out of promotional emails by using the unsubscribe link in our emails. If you opt out, we may still send non-promotional emails, such as emails about your account or orders.
You may exercise your rights by contacting us at [email protected].
We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before responding to your request. If applicable law allows you to designate an authorized agent to make a request on your behalf, we may require proof that the agent has authority to act for you and may also require you to verify your identity directly with us.
International Transfers
Your personal information may be processed, stored, or transferred in countries outside your country of residence, including countries where our service providers operate, such as SiteGround, Cloudflare, Stripe, YunExpress, WPForms, Google Ads, Meta Ads, Instagram, Pinterest, and related service providers. These countries may have data protection laws that differ from those in your country.
Contact Us
If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at:
EVERFLOW GLOBAL LTD
Email: [email protected]
Business address: OFFICE 15206 INITIAL BUSINESS CENTRE UNIT 7 WILSON BUSINESS PARK,
MANCHESTER M40 8WN, UNITED KINGDOM
Company registration number: 17095954
Complaints
If you are located in the United Kingdom, you may have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). If you are located in the European Economic Area, you may have the right to lodge a complaint with your local data protection authority.
UK Information Commissioner’s Office (ICO) contact details:
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom